MM_Logo_2010


More & More’s fashion is trendy, casual, feminine, easy and above all suitable for everyday life – with perfect fit and high wearing comfort.

More & More collections are characterised by high-quality materials, clear cuts and an individual design with special pieces.

More & More can fill existing gaps in the range quickly and flexibly.

Brand positioning



34 years of More & More

  • Every month a new accent colour
  • Same prints across several goods groups
  • Looks can be combined over several months
  • Looks are constantly reinterpreted
  • High-quality material composition
  • Stylish outfits with highest quality
  • High wearing comfort due to perfect fit
  • Attention to detail
  • Live the “More”

July: Soft and elementary


We greet Autumn with soft light colours. This collection’s looks are clear and downsized, casual and relaxed, with flowing materials.

The key term is “easy dressed”: The individual collection parts are combined from many new and autumn-inspired styles.

At POS:

August: Feminine Formality


Our August collection is characterised by the contrast between black and white, combined with the signal colour red. Various checked patterns, herringbone and special surface structures make a clear and strong statement in this collection.

September: Woodland

A little bit of boho, the spirit of the 70’s and a touch of hippie: with warm colours, such as red, cognac and cassis, we create an impression of Autumn.

Velour optics, cord, demin, fake fur, patchwork and folkloristic details are important elements of the 70’s theme. We combine feminine styles with coarse knit.

The must-have look is a calf-length patchwork dress with a rustic fur vest.


Visual merchandising: